COPYWRITING ADS

Welcome to The Hungry Copywriter’s collection of great copy ads.

This celebrates good copywriting. You know the kind. Headlines so powerful they make you laugh.  Or cry. As a copywriter,  ads like these have always inspired me. Hopefully, they’ll inspire you too.
Feel free to suggest more. Or, even better, write new ones.

NSPCC

VW

Starburst

Harvey Probber

The Lung Association

Earthworm Jim 2

Clearly, video game players aren’t getting any.

Lamborghini

When a product is so good, exaggerations are almost believeable.

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Boddingtons

Mmmm, Boddingtons. Strong stuff from Manchester.

Tesco

Lovely campaign from the grocer.

Zippo

Classc zippo ads. Still working today.

VW

A brand that’s always been known for its copy.

Harley Davidson

Proof that clever headlines aren’t too clever for bikers.

ABC

Makes it seem so easy.

Jack Daniels

Jack Daniels hits the campaign trail in the last US Election.

Words from the word game.

The Thirsty Scholar Bar & Grill

Great thought sums up the brand.

Sauza Tequila

Conjures up all sorts of imagery…

Wonderbra

Sometimes, good copywriting isn’t about clever headlines. You just say it like it is.

Timberland

Classic campaign. The first headline is one of the best ever written.

The Children’s Defense Fund

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Porsche

Can their headlines be as good as their cars? Yes, they can.

321 East

A great headline – and some nice typography.

Dixons

Ah, the joys of internet shopping.

Stella Artois

Another vintage campaign. This time for Stella Artois in support of its “Reassuringly expensive” tag.

Current campaign from those wonderful folk who brought you FCUK. This light-hearted campaign speaks in an original voice and still finds time to look cool.
F

De Beers

Creators of one of the world’s best straplines (A diamond is forever), here’s a legendary campaign that gets the tone just right.

Billy Tea

Real men drink tea. A new campaign from Australia extols the virtues of macho Billy Tea. And you thought Aussie blokes only drank beer.

The Economist

There’s no mistaking an Economist ad. Well, until they started putting pictures all over them. The Economist was the benchmark of clever, headline-driven advertising. Wit, charm and arrogance came standard. And not a visual in sight.